KORXONALARNING YASHIL MARKETING STRATEGIYASINI ISHLAB CHIQISHDA RAQAMLI TEXNOLOGIYALARNING OʻRNI
Kalit so‘zlar:
IoT, yashil marketing, raqamli texnologiyalar, barqaror rivojlanish, sunʼiy intellekt, blokcheyn, isteʼmolchi xulq-atvori, ekologik samaradorlikAnnotatsiya
Ushbu maqolada korxonalarning yashil marketing strategiyalarini shakllantirishda raqamli texnologiyalarning transformativ roli oʻrganildi. Tadqiqot sunʼiy intellekt, katta maʼlumotlar tahlili, blokcheyn va IoT kabi texnologiyalarning barqaror marketing amaliyotlariga taʼsirini empirik dalillar asosida tahlil qilingan.Adabiyotlar
1. IMARC Group. Digital Marketing Market Size, Share and Forecast to 2033. 2024. https://www.imarcgroup.com/digitalmarketingmarket
2. Institute of Sustainability Studies. Sustainable Marketing Trends: The Future of Sustainable Marketing. 2025. https://inst ituteofsustainabilitystudies.com/insights/lexicon/sustainable-marketing-trends-the-future-of-sustainable-marketing/
3. Mu X. et al. The impact of digital transformation on the sustainable development. Taylor & Francis. 2025. https://www. tandfonline.com/doi/pdf/10.1080/15140326.2025.2464488
4. Polonsky M.J. Transformative green marketing: Impediments and opportunities. Journal of Business Research. 2011.
5. Peattie K., Peattie S. Ready to fly solo? Reducing social marketingʻs dependence on commercial marketing theory. Marketing Theory. 2003.
6. Springer. Smart, sustainable, and green: the digital transformation of green-marketing. Discover Sustainability. 2025.
https://link.springer.com/article/10.1007/s43621-025-01242-5
7. McKinsey & Company. The value of getting personalization right—or wrong—is multiplying. 2024. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying
8. Theodorakopoulos L. et al. Leveraging Big Data Analytics for Understanding Consumer Behavior in Digital Marketing. Human Behavior and Emerging Technologies. 2024. https://onlinelibrary.wiley.com/doi/10.1155/2024/3641502
9. Hong Z., Xiao K. Digital economy structuring for sustainable development: the role of blockchain and artificial intelligence. Scientific Reports. 2024. https://www.nature.com/articles/s41598-024-53760-3
10. Nature Environment and Pollution Technology. Exploring the Potential of AI, Blockchain, and IoT. 2024. https://neptjournal. com/upload-images/(44)B-4109.pdf
11. Vinuesa R. et al. The role of artificial intelligence in achieving the Sustainable Development Goals. Nature Communications. 2020.
12. PwC Voice of the Consumer Survey, 2024 [12]; Simon-Kucher, 2024 [13]
2. Institute of Sustainability Studies. Sustainable Marketing Trends: The Future of Sustainable Marketing. 2025. https://inst ituteofsustainabilitystudies.com/insights/lexicon/sustainable-marketing-trends-the-future-of-sustainable-marketing/
3. Mu X. et al. The impact of digital transformation on the sustainable development. Taylor & Francis. 2025. https://www. tandfonline.com/doi/pdf/10.1080/15140326.2025.2464488
4. Polonsky M.J. Transformative green marketing: Impediments and opportunities. Journal of Business Research. 2011.
5. Peattie K., Peattie S. Ready to fly solo? Reducing social marketingʻs dependence on commercial marketing theory. Marketing Theory. 2003.
6. Springer. Smart, sustainable, and green: the digital transformation of green-marketing. Discover Sustainability. 2025.
https://link.springer.com/article/10.1007/s43621-025-01242-5
7. McKinsey & Company. The value of getting personalization right—or wrong—is multiplying. 2024. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying
8. Theodorakopoulos L. et al. Leveraging Big Data Analytics for Understanding Consumer Behavior in Digital Marketing. Human Behavior and Emerging Technologies. 2024. https://onlinelibrary.wiley.com/doi/10.1155/2024/3641502
9. Hong Z., Xiao K. Digital economy structuring for sustainable development: the role of blockchain and artificial intelligence. Scientific Reports. 2024. https://www.nature.com/articles/s41598-024-53760-3
10. Nature Environment and Pollution Technology. Exploring the Potential of AI, Blockchain, and IoT. 2024. https://neptjournal. com/upload-images/(44)B-4109.pdf
11. Vinuesa R. et al. The role of artificial intelligence in achieving the Sustainable Development Goals. Nature Communications. 2020.
12. PwC Voice of the Consumer Survey, 2024 [12]; Simon-Kucher, 2024 [13]
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Yuklab olishlar
Nashr etilgan
2026-02-09
Son
Bo‘lim
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